Our Story



Our journey started in 1984 in Sydney with the establishment of Pinpoint Pty Ltd, a trailblazer in loyalty and rewards.

Over three decades, we revolutionised customer incentive programs across Australia and Asia with our innovative suite of services.


In 2014, Mastercard acquired Pinpoint, integrating it into their global loyalty platform.

This acquisition not only validated Pinpoint’s leadership in the segment but also laid the foundation for Zenith Payments to continue its legacy of innovation, providing cutting-edge payment processing and prepaid card solutions to B2B and C2B clients across Australia.


Today, Zenith Payments leads in payment technology and prepaid card innovation.

We’re committed to pioneering new products in the Australian market, ensuring our partners, clients, and end customers receive best-in-class service and innovative solutions.

Join us as we continue to lead the way in the Australian payment industry!

We process payments to many businesses, including: